Augmented reality (AR) and location-specific experiential design for Hyundai’s collaboration with Live Nation at Music Midtown in Atlanta.
Design, strategy, budget oversight, 3D modeling, 3D materials & texturing, render pipeline development, experiential design, project management.
In partnership with INNOCEAN, NGNM played a key role in Hyundai’s collaboration with Live Nation, to create the first-to-market augmented reality music festival experience known as Hyundai Backstage.
The 3D Hyundai Sonata developed for Hyundai Backstage was adapted for use in a beta launch of Google’s augmented reality (AR) search engine.
