Our Incredible Mission is a digital and experiential engagement campaign which highlights the deep commitment of the professionals within the Centura Health network.
Strategy, creative direction, design, still and motion production, digital development, social media management, and targeted media campaign management.
NGNM identified an approach to launching the newly refreshed brand built to improve morale and brand sentiment both internally and externally. It included an onsite activations at the 18 Centura branded hospitals in Colorado and Western Kansas, nearly 100 short films and cut downs, a UGC campaign of associates commitment to “whole person health care”, a microsite to house all content and a bespoke digital experience (housed in a customized tour vehicle) used for consumer interaction and candidate data acquisition.
Media
Results
- 700,000% increase in Facebook post engagement
- Over 2000 hours of video views
- Acquisition platform collected as much as 750 user profiles per day
- 2500 nursing candidates registered when deployed at recruiting convention
