The Positivity Pump was an interactive experience that used IBM Watson’s machine learning tools that analyzed social media behavior and rewarded users with free fuel and prizes. It then suggested activities, encouraging them to share their experiences online.
Technical direction, digital development, video production, communication/connectivity management
Through IBM Watson, we were able to determine the sentiment of each of a user’s posts. The experience then rewarded users’ positive posts with free fuel and suggested activities they could pursue as part of the Chevy “Find New Roads” campaign. This project was deployed in seven global centers - Cape Town, Seoul, Gurgaon, New Orleans, Dubai, Buenos Aires, Calgary.
Managing the design, development and deployment of the experience, we followed the project around the world, adapting to localized communication challenges via local cellular connectivity.
Media
Results
- Global user data acquisition through gamefied fuel pump.
- 10.8M impressions on Twitter via campaign hashtag.
- 60M Video views
