Responsible for concept, UI/UX design and engineering of Prada digital experience launching their Spring 2015 eyewear collection. Mimicking the duality of Prada’s modern designs being created in natural materials, we proposed combining traditional cell animation and modern touch screen interactivity.
Concept development, UX design, motion production, digital development, influencer strategy.
Enlisting some of the most prominent global illustrators, we reimagined the catwalk as a fashion illustration walk cycle flip book animation. The mobile first experience was directly connected to the shopping portal to explore and purchase the new styles.
