RED BULL NEON SYMPHONY
Red Bull can empower the culture of modern youth to redefine the symphony experience in every way.
Merging modern popular music with symphony culture to “elevate” the prior results in an entertaining but culturally traditional experience. If we reverse the roles and allow the culture of modern youth to redefine the symphony experience we can reimagine the experience altogether.
Inspired by the ripe jungle of collaboration, that breaks the rules of tradition, and colors the feeds of our digital lives.
“If classical music is indeed finding new ways of merging with pop culture, it is in ways that demands the purists to take a step back.”
HOW?
Leverage Digital Influence
Pass the baton to digital influencers and activate our combined networks to drive the storytelling, amplifying the message in a way that our 18-24 audience already expects and understands.
Story Beats
Pre-Announce
Influencer Musicians busking in Leimert Park
- Cover of chosen is leveled up by the surprise appearance of Blxst who performs a chorus with them
- Blxst offers them the opportunity to play with him and the LA Phil
- Shot in the social media contrived reality style
- Invite other well followed personalities to be on site to observe and post this moment
Announcement
Crenshaw Hyper Reality Street Festival
- A parallel world from the pre announce is a vibrant and color filled street party
- Performance video where Blxst and our classical musicians are entertaining a crowd of onlookers. We recommend a song re-edit with classical instruments added
- Environment is filled with dancers, low riders, street vendors and the vibrant culture of this black arts epicenter
- Costuming by Astrid Gallegos of Bruno Mars/Silk Sonic fame
- Individuals Car Club
- Animation overlay by Deepins, Snappycakes or other VFX animation influencer
- Inclusion of tiktok influential dancers as well as 20-30 faces from the community
- Edit and full post with Splash Studios
Sustain (3 beats)
On the Road To Perform with Blxst
- Follow our influencer performers:
- Rehearsing with Blxst and the LA Phil
- Meeting with the tailor/costume designer for the show
- Visiting/Mentoring the Inner City Youth Orchestra, who will be guests of honor at the show
- Dress rehearsal with full show production
Event Wrap Up
Comprehensive piece that encompasses the full story
- Edit by Splash Studios
- More BTS of influencers getting to be part of the event
- “As Live” performance and day of show footage
- Testimonials from the Inner City Youth Orchestra
- Recommend making 15 second cuts from each POV with call to action to view longer form
Photographer, director and Crenshaw OG, Corey Whitted’s unique perspective will be the lens for our fantasy reimagining of Leimert Park. A Crenshaw native, Corey has been documenting the vibrance of his home for 3 decades. He is also a member of the Individuals Car Club and founder of Crenshaw Juice Co.
Extensions
Live Show Creative Direction
There is a huge potential in shifting the concept of what a night at the symphony could mean. It can start with the music selections but why stop there?
We recommend a full reimagining of the experience with installation, light, costumes, and visual assets.
Animation
Our recommendation is that an animation is created in partnership with a visible artist or social media star that accompanies the show. If we can be involved in the creation of this animation we will also allow it to inform the creative for the music video style shoot and would include parts of that in the edit.
This piece could ultimately be a part of the live performance via projection or LED wall.
Lizzo
An outlier in challenging the status quo, Lizzo has taken the reigns on what it means to be a pop star, an American woman, and flute major from University of Houston. Adding her to our Hyper Reality announcement video would send it into the stratosphere in terms of viral reach and buzz-worthiness.
no gods. no masters.
NGNM is a multi-disciplinary creative studio focusing on new media and cross platform story telling. Employing a philosophy of consumer empathy, NGNM drives highly engaging user experiences across digital and real world platforms. Their network of best in class digital and storytelling craftspeople have over delivered for many of the world’s top performing brands and organizations.
