James Outlaw III - Creative Strategist

I have spent two decades connecting brands and consumer products to relevant culture verticals, building brand relevance, awareness and advocacy.

I was an early cultural partner for Toyota’s launch of Scion which moved me from underground music tastemaker into the world of brand marketing and communications. Early on I proctored the Love Me x Smashbox Cosmetics partnership, brought Warriors of Radness from obscurity to CFDA nominations, raised six figure sponsorship budgets, managed teams of more than 20, and produced everything from million dollar fashion events, to the most successful online UGC ad campaign, Doritos Crash the Super Bowl.

In my most recent years I have been focused on what the new era of marketing and communications will look like.

I spent 18 months with the Stockholm based agency Acne, renowned for launching their own name sake designer denim brand. After Acne closed the US office, I launched NGNM, an art and technology creative studio, with my partner and creative technologist Greg Ipp. Since 2016 we have worked on projects bringing art, culture and digital connectivity to diverse clients. See more on NGNM

My process starts with deep cultural understanding, moves into audience research and finishes with a clear snapshot of a brand's eco system, defined demographics, media touch points and verifiable metrics.

I have an extensive network of creatives, influencers and executors based in LA and NYC (my two homes) as well as Paris, Amsterdam, London and Mexico.

I am obsessed with vintage automobiles and, in addition to my brand work, I still find satisfaction in music and arts, making time in my schedule to manage artists and occasionally perform under the moniker DJ RaQuel of gem1n1seven.

Here are some key examples that show how my mind works:

Additional Credits